Privacy policy

Last Updated: April 18, 2025

This Privacy Policy applies to the websites related to SweatBlock, including but not limited to the site at sweatblock.com and its subdomains, as well as any services and/or products offered on such websites (collectively, the “Sites”).

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Sites.

 

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, the websites or search terms that referred you, and how you interact with the Site. We refer to this as Device Information.

We collect Device Information using the following technologies:

  • Cookies

  • Log files

  • Web beacons, tags, and pixels

When you make (or attempt to make) a purchase through the Site, we collect information including your name, billing and shipping addresses, payment details, email address, and phone number. This is referred to as Order Information.

When we refer to Personal Information, we mean both Device Information and Order Information.

 

How We Use Your Personal Information

We use the information we collect to:

  • Fulfill orders and process payments

  • Arrange for shipping and provide invoices or confirmations

  • Communicate with you

  • Screen orders for fraud or risk

  • Personalize your experience based on preferences

  • Run giveaways, promotions, or contests

  • Improve our Site performance and marketing efforts


Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to enhance your experience, analyze traffic, and deliver personalized marketing.

What We Use

  • Cookies: Store preferences, enhance site functionality

  • Pixels & Tags: Meta (Facebook/Instagram), TikTok, Google Ads — help track conversions and retarget visitors

  • Web Beacons: Track email opens and engagement

  • Log Files: Automatically collect device and session data

Why We Use Them

  • Power essential features (cart, login, checkout)

  • Analyze user behavior (Google Analytics & Shopify)

  • Run personalized ads on platforms like Google, Meta, TikTok

  • Retarget via email platforms like Klaviyo and Retention.com

  • Measure ad campaign performance

 

Advertising & Retargeting

We may use your personal information to show you targeted ads. This may be considered “cross-context behavioral advertising” under California law.

We do not knowingly sell or share personal information of users under 16.

You can opt out of targeted advertising here:

Cookie Preferences

You may disable cookies in your browser settings. Some cookies are essential and cannot be disabled. In some regions (e.g., EU or CA), a cookie banner may appear allowing you to manage your preferences.

 

Disclosure to Third Parties

We may share personal information with trusted third-party service providers to operate our Site and business. These include:

  • Shopify (eCommerce platform)

  • Google Analytics

  • Advertising partners (Google, Meta, TikTok)

  • Email and retention platforms (Klaviyo, Retention.com)

We may also disclose information to comply with laws or protect our legal rights.

 

Your Rights – European Residents

If you are located in the European Economic Area (EEA) or the UK, you have the right to:

  • Access, update, or delete your personal data

  • Object to or restrict certain processing

  • Request data portability

  • Withdraw consent at any time (where applicable)

We process your data based on:

  • Your consent

  • A contract with you (e.g., to fulfill orders)

  • Our legitimate business interests

  • Legal obligations

You may contact us at support@sweatblock.com to exercise your rights. You also have the right to lodge a complaint with your local data protection authority.

 

California Privacy Rights (CPRA/CCPA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how we use it

  • Request deletion or correction of your personal data

  • Opt out of the sale or sharing of your personal data

  • Limit the use of sensitive personal information

We do not knowingly sell or share personal data of users under 16.

To exercise your rights, email us at support@sweatblock.com and include “California Privacy Request” in the subject line.

We may verify your identity before fulfilling your request.

 

Children’s Privacy

Our Sites are not intended for children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

 

Data Retention

We retain Order Information for our records unless and until you request its deletion.

 

Do Not Track

We do not alter our data collection practices in response to Do Not Track (DNT) browser signals.

 

Changes

We may update this Privacy Policy occasionally to reflect changes in practices or legal requirements. The updated date will always be posted at the top.

 

Contact Us

For privacy-related questions or to submit a request, you may contact us:

Email: support@sweatblock.com
Mailing Address:
SweatBlock
5406 W 11000 N
Highland, UT 84003
United States